Local small businesses that are celebrated on Small Business Saturday come in all shapes and sizes, including franchise businesses such as Zoyo Neighborhood Yogurt. Franchise locations across the US are owned and operated by small business owners and make up the fabric of a community’s dynamic and vibrant local neighborhood businesses. The Zoyo Neighborhood Yogurt location in Troy is not an exception but rather an example one of Troy’s many great small businesses.
Meet Joe and Emily Verbeke, local small business owners.
Though Emily grew up working in her family’s manufacturing business, both she and Joe started their careers in education. Before leaving his teaching job, Joe taught music for 11 years in Michigan and Colorado and Emily is currently a school psychologist.
Having a background in education, both Joe and Emily know that schools are the cornerstone of every community and so they have focused much of their time and effort of developing partnerships with schools and education-related organizations through donations, fundraising opportunities, and health and wellness fairs in and around the Troy community.
Emily and Joe have brought a passion for learning effective business operations and especially local marketing. They have stayed up to date with trends on the various social media platforms and they are typically the first to try new marketing strategies within the franchise, and constantly develop new content to encourage franchise and single-store development.